As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can take the form of needing more information, not having enough experience with your product, or not enough evidence to assure them that it will perform as desired. Customer uncertainty contributes to indecision on trying or purchasing your product. There are different avenues that a marketer can take in order to reduce this uncertainty… ...
CONTINUE READING →

https://www.pdma.org/event/chicago-2023-04-27 PDMA Chicago: Replacing Phase-Gate with an Adaptable Product Development Process This session will provide an overview on an alternative approach to the traditional phased and gated process. With ExPD, unique product nuances drive the process versus prescribed documentation and ...
CONTINUE READING →

As product development consultants, we have experienced the following problems listed below.  They may seem overwhelming but they can be solved! 1) Nobody within your organization expects a new product to be launched on time We have worked across organizations, ...
CONTINUE READING →

As consultants, one trait we see is the need for managers and leaders to decide.  Consequently, several issues occur because of a manager’s indecision.  For example, a project continues to fester in development, and everyone knows it should be terminated, ...
CONTINUE READING →

Why is it so hard to identify uncertainty and risk in new product development? ...
CONTINUE READING →

Uncertainty and Risk in Decision Making One of the defining characteristics of product development is making decisions and judgements, in the face of uncertainty. Exploratory Product Development (ExPD) is based on the premise of reducing risks and uncertainty. We’re defining ...
CONTINUE READING →

Based on our National Science Foundation (NSF) STEM I-Corp research*, these are the top 12 product development risks companies identified (not in any particular order). Risks areas include: Disruptive new technologies on the horizon that could drive down demand or ...
CONTINUE READING →

It is not unusual for organizations to experience some battle/disagreement between product management (a.k.a. upstream marketing/marketing) and engineering. The tension can not only waste dollars and resources, but also contribute to a caustic culture. How do we fix that? ...
CONTINUE READING →

A recent Harvard Business Review issue (May-June 2018), was devoted to the importance of creating a flexible organization. This is supported by the 2013 Comparative Performance Assessment Study conducted by the PDMA Research Foundation. The study states, “The use of ...
CONTINUE READING →

It has finally happened; we published our book, “Learn & Adapt: ExPD an Adaptive Product Development Process for Rapid Innovation and Risk Reduction.” Here is a link to the first 41 pages of our 307-page book; if you want to ...
CONTINUE READING →

In a phased-and-gated process, each phase is a batch of activities that must be completed to produce a set of deliverables. These deliverables are reviewed in a batch at a gate. This method's problem is that the batch is held ...
CONTINUE READING →

Research has shown that the overall effect of working remotely is not necessarily detrimental to team performance. This is especially reassuring with team members dispersed across the country, globe, and with the onset of COVID-19. In fact, dispersed teams can ...
CONTINUE READING →