Are customers uncertain about buying your products?
As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can…
As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can…
https://www.pdma.org/event/chicago-2023-04-27 PDMA Chicago: Replacing Phase-Gate with an Adaptable Product Development Process This session will provide an overview on an alternative…
As product development consultants, we have experienced the following problems listed below. They may seem overwhelming but they can be…
As consultants, one trait we see is the need for managers and leaders to decide. Consequently, several issues occur because…
Why is it so hard to identify uncertainty and risk in new product development?
Uncertainty and Risk in Decision Making One of the defining characteristics of product development is making decisions and judgements, in…
Based on our National Science Foundation (NSF) STEM I-Corp research*, these are the top 12 product development risks companies identified…
It is not unusual for organizations to experience some battle/disagreement between product management (a.k.a. upstream marketing/marketing) and engineering. The tension…
A recent Harvard Business Review issue (May-June 2018), was devoted to the importance of creating a flexible organization. This is…
It has finally happened; we published our book, “Learn & Adapt: ExPD an Adaptive Product Development Process for Rapid Innovation…
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