Are customers uncertain about buying your products?
As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can…
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PDMA Webinar on Exploratory Product Development April 27 @ 12N CST
https://www.pdma.org/event/chicago-2023-04-27 PDMA Chicago: Replacing Phase-Gate with an Adaptable Product Development Process This session will provide an overview on an alternative…
9 Common Product Development Problems
As product development consultants, we have experienced the following problems listed below. They may seem overwhelming but they can be…
Overcoming the Fear of Making a Mistake
As consultants, one trait we see is the need for managers and leaders to decide. Consequently, several issues occur because…
How to Identify Uncertainties and Risks in Product Development
Why is it so hard to identify uncertainty and risk in new product development?
Uncertainty and Risk in Product Development
Uncertainty and Risk in Decision Making One of the defining characteristics of product development is making decisions and judgements, in…
Top 12 Product Development Risks
Based on our National Science Foundation (NSF) STEM I-Corp research*, these are the top 12 product development risks companies identified…
The Battles between Product Management and Engineering
It is not unusual for organizations to experience some battle/disagreement between product management (a.k.a. upstream marketing/marketing) and engineering. The tension…
Building Adaptability Into Your Product Development Process
A recent Harvard Business Review issue (May-June 2018), was devoted to the importance of creating a flexible organization. This is…
Top 10 Reasons to Read our Book on Product Development
It has finally happened; we published our book, “Learn & Adapt: ExPD an Adaptive Product Development Process for Rapid Innovation…