Building Adaptability Into Your Product Development Process
A recent Harvard Business Review issue (May-June 2018), was devoted to the importance of creating a flexible organization. This is…
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Top 10 Reasons to Read our Book on Product Development
It has finally happened; we published our book, “Learn & Adapt: ExPD an Adaptive Product Development Process for Rapid Innovation…
Exploratory PD Book to Be Published August 2022
An adaptable product development process that reduces risk and improves time-to-market.
Avoid Large Batches and Gain Speed in Product Development
In a phased-and-gated process, each phase is a batch of activities that must be completed to produce a set of…
Working Remotely is Not Detrimental to Team Performance
Research has shown that the overall effect of working remotely is not necessarily detrimental to team performance. This is especially…
Product Risk Framework Eradicates Product Risk and Uncertainty
The Co-founders of Strategy 2 Market® and the Product Risk Framework™, Mary Drotar and Kathy Morrissey, have witnessed a plethora…
Strategy 2 Market Sells Enterprise-Wide Product Risk Framework Tool to Fortune 100 Company
An enterprise-wide Product Risk Framework license was sold to one of the most innovative Fortune 100 Companies in the world.…
Product Risk Framework Software Tool is an Edison Award Nominee for Innovative Services
The Product Risk Framework software tool leverages behavioral economics principles to root out uncertainties, while tracking risk reduction progress from…
Strategy 2 Market Presents NSF Findings to Society of Women Engineers
At the Society for Women Engineers (SWE) Annual Conference, recipients of the NSF STEM I-Corp Grant through the University of…
Strategy 2 Market to Speak at Society Of Women Engineers National Conference
Kathy Morrissey and Mary Drotar, Co-Founders of Strategy 2 Market topic were chosen from over 900 proposals to speak at…