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Are customers uncertain about buying your products?

Are customers uncertain about buying your products?

As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can…

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PDMA Webinar on Exploratory Product Development April 27 @ 12N CST

https://www.pdma.org/event/chicago-2023-04-27 PDMA Chicago: Replacing Phase-Gate with an Adaptable Product Development Process This session will provide an overview on an alternative…

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9 Common Product Development Problems

As product development consultants, we have experienced the following problems listed below.  They may seem overwhelming but they can be…

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Overcoming the Fear of Making a Mistake

As consultants, one trait we see is the need for managers and leaders to decide.  Consequently, several issues occur because…

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How to Identify Uncertainties and Risks in Product Development

Why is it so hard to identify uncertainty and risk in new product development?

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Uncertainty and Risk in Product Development

Uncertainty and Risk in Decision Making One of the defining characteristics of product development is making decisions and judgements, in…

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Top 12 Product Development Risks

Based on our National Science Foundation (NSF) STEM I-Corp research*, these are the top 12 product development risks companies identified…

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The Battles between Product Management and Engineering

It is not unusual for organizations to experience some battle/disagreement between product management (a.k.a. upstream marketing/marketing) and engineering. The tension…

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Building Adaptability Into Your Product Development Process

A recent Harvard Business Review issue (May-June 2018), was devoted to the importance of creating a flexible organization. This is…

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Top 10 Reasons to Read our Book on Product Development

It has finally happened; we published our book, “Learn & Adapt: ExPD an Adaptive Product Development Process for Rapid Innovation…

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