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Strategy 2 Market Sells Enterprise-Wide Product Risk Framework Tool to Fortune 100 Company

An enterprise-wide Product Risk Framework license was sold to one of the most innovative Fortune 100 Companies in the world.…

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Product Risk Framework Software Tool is an Edison Award Nominee for Innovative Services

The Product Risk Framework software tool leverages behavioral economics principles to root out uncertainties, while tracking risk reduction progress from…

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Uncertainty and Risk in Product Development – Strategy 2 Market Presents NSF Findings from Interviewing 100 Innovative Leaders

At the Society for Women Engineers (SWE) Annual Conference, recipients of the NSF STEM I-Corp Grant through the University of…

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Strategy 2 Market to Speak at Society Of Women Engineers National Conference

Kathy Morrissey and Mary Drotar, Co-Founders of Strategy 2 Market topic were chosen from over 900 proposals to speak at…

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The Product Risk Framework Integrates a Portfolio View

Strategy 2 Market announces a newly released risk profile portfolio view feature in the Product Risk Framework (PRF) software tool. …

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Product Developers and Business Intelligence Software: Collectively Make Better Decisions

This article describes that groups of people and computers combined will be able to provide collective intelligence, sometimes referred to…

Mary Drotar

Agent Wigglesworth Strikes Again in Part-2 of the Product Risk Framework Video Series

Agent Wigglesworth of MI6.21576 is in pursuit of Product Risk Framework intelligence. Watch this spoof video, episode 2 of a…

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How are you building flexibility into your product development process?

A recent Harvard Business Review issue (May-June 2018), was devoted to the importance of creating a flexible organization. This is…

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Product Risk Framework SW Tool 1.0 is Released

Mary Drotar and Kathy Morrissey of Strategy 2 Market announced the release of 1.0 of the Product Risk Framework® (PRF).…

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Exploratory PD and Product Risk Framework Discussion at SWE Conference

Drotar and Morrissey will be discussing their innovative approach to developing products, called Exploratory PD® (ExPD) at the SWE Conference…

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