Why I Dislike Target Costing
‘Target costing’ is arguably one of the single greatest contributors to the poor quality of products in the marketplace today ...
Why Product Development Needs to be Done Differently
Exploratory product development is a fundamental redesign of the product development process. ExPD is an adaptive approach that responds quickly ...
Why Product Managers are worth their weight in gold
The Product Manager plays a valuable role: managing the ongoing profitability and viability of the product/category; key is the strategic ...
Why Traditional Strategy Does Not Win
Traditional strategy development assumes that markets/industries are stable, but today that is not the rule for most firms. How do ...
Winning the New Products Rat Race
Introductory article covering some time to market techniques. Preston G. Smith,Machine Design, May 12, 1988, pp. 95-98 ...
Working Remotely is Not Detrimental to Team Performance
Research has shown that the overall effect of working remotely is not necessarily detrimental to team performance. This is especially ...
You Are What You Measure – Why Metrics Are Important in Product Development
Why Metrics
We are often asked what kinds of metrics should be used for product development (PD) ...
You’ve Gotta Have Strategic Focus
Having a product strategy is the first critical step in new product development. It sets the stage for all subsequent ...
Your Product Development Process Demands Ongoing Improvement
Detailed description for setting up a continuous improvement program by reviewing the learnings from each project. Preston G. Smith, Research-Technology ...
