product innovation blog

Increase New Product Development Revenue


Client Issue:

“I don’t have enough products in the pipeline to meet my revenue targets.”


A lack of strong new product ideas is a common problem in many companies today. Reasons often include, but are not limited to:

  1. the absence of a new product development strategy
  2. the lack of a disciplined portfolio management system that aligns with your strategy
  3. the lack of a process for feeding the pipeline
  4. insufficient resources to support your new product development goals.

We work with your team to create a rigorous and disciplined system to address these problems, and to help you construct a robust solution that will support your new product development goals.

Read related articles on the idea pipeline

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For more information, contact
Mary Drotar, Partner
Strategy 2 Market, Inc.
[email protected]

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Strategy 2 Market helps companies increase growth and decrease product development complexity.

For more information or to speak with one of our consultants, please contact Mary Drotar at 312-212-3144 or [email protected]

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