product innovation blog

Product Development Strategic Process Consultants


Our consulting assignments typically focus on improving the product development system. Too often we see companies try to fix the product development system by focusing on just the development process – the specific activities, inputs and outputs required to create a new product. Rarely does this work because of the interdependencies of the different elements in the product development system.

A Product Development System is just that: a system. All the elements must support and reinforce each other in order for the system to generate new products in as effective and efficient manner as possible. The elements are essentially the same for every organization, but the way in which the elements are defined, the way they link together and the specific tools, processes and skills utilized will differ by organization. With our proprietary NPD ElementsTM methodology,  we create an integrated approach for improving your product development system.

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For more information, contact
Mary Drotar, Partner
Strategy 2 Market, Inc.
[email protected]

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Strategy 2 Market helps companies increase growth and decrease product development complexity.

For more information or to speak with one of our consultants, please contact Mary Drotar at 312-212-3144 or [email protected]

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