market focus

Product Development Strategic Process Consultants

Our consulting assignments typically focus on improving the product development system. Too often we see companies try to fix the product development system by focusing on just the development process – the specific activities, inputs and outputs required to create a new product. Rarely does this work because of the interdependencies of the different elements in the product development system.

A Product Development System is just that: a system. All the elements must support and reinforce each other in order for the system to generate new products in as effective and efficient manner as possible. The elements are essentially the same for every organization, but the way in which the elements are defined, the way they link together and the specific tools, processes and skills utilized will differ by organization. With our proprietary NPD ElementsTM methodology,  we create an integrated approach for improving your product development system.

Learn about our other services

For more information, contact
Mary Drotar, Partner
Strategy 2 Market, Inc.
[email protected]
312-212-3144

or complete this contact form

Learn about our other services

For more information, contact
Mary Drotar, Partner
Strategy 2 Market, Inc.
[email protected]
312-212-3144
or complete this contact form