If you read our past blog posts, you probably gathered that we believe creating a well-defined strategic framework is one of the most important activities in executing your product development system.
This is what we see as consultants when we work with:
…organizations that have well-defined strategies: CLARITY
…organizations without strategies: CHAOS
How do you realize the New Year’s resolution of implementing a well-defined strategic framework? It starts with your senior management team. If they don’t see it as important, it probably won’t work. We have seen product managers attempt to build their product strategies and roadmaps in a vacuum, and it is generally a wasted effort since priorities change so frequently at the top.
How do you engage senior management? Work with them to understand the importance of building the business/enterprise, business model and innovation strategies that help inform your product strategies. Send them our white paper on the strategic framework, or just print it out and highlight the key points within the white paper so they get the hint (you may want to place it on their desk while they’re gone).
Strategy 2 Market helps companies increase growth and decrease product development complexity. www.strategy2market.com
For more information or to speak with one of our consultants, please contact Mary Drotar at 312-212-3144 or [email protected]