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Each Medical Device Has Several Customer Groups - Who Do You Design For? ...

The value proposition describes the benefits customers will accrue from your product, including the point of differentiation from your competitors ...

As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can ...

December 1998 Quick Tip Many managers in industry want to get their new products to market faster. Ironically, when we ...

January 1999 Quick Tip (In the last Quick Tip, we showed how to calculate the cost of delay -- the ...

March 1999 Quick Tip Under pressure to be competitive, management often assigns its best product developers to multiple projects. This ...

April 1999 Quick Tip In the last Quick Tip we described the waste associated with splitting a person between product ...

June 1999 Quick Tip Many managers chase the "best practices" that helped someone else months ago. Why not find your ...

August 1999 Quick Tip In many ways, yes. Some techniques, for instance, cross-functional development teams and a product specification well-rooted ...

September 1999 Quick Tip Many companies have spent a great deal of money to achieve rapid product development without seeing ...

October 1999 Quick Tip There are two critical factors to keep in mind in managing risk: - Risk must be ...

December 1999 Quick Tip A few years ago, managers were concerned about having their design engineers visiting customers. They feared ...