product innovation blog

Stryker and Strategy 2 Market co-presenting at Medical Device NPD/ Product Management Conference


Stryker Instruments and Strategy 2 Market are excited to be co-presenting at the Medical Device New Product Development and Management conference in Chicago on September 19th. Mike Miller, Director of Portfolio Development for Stryker Surgical, and Mary Drotar, Co-founder and Partner at Strategy 2 Market will discuss the importance of Product Management in the early stages of the New Product Development Process.

In an environment where excitement fuels the new product development process, we find there can be a tendency to jump in and start designing a product right away without determining if the product is commercially or technically feasible. In addition, the role of the Product Manager is often unappreciated, or included as an afterthought despite their vital role in the early stages of new product development (prior to Development/Design Controls). These factors, and other common “speed bumps” will be shared in a case study format, along with an invaluable framework for Product Managers to keep in their back pocket as they work through the early stages of new product development.

The Medical Device Product Development & Management Conference is a gathering for product management and development executives across the medical device industry that provides executives with an unrivaled opportunity to share ideas and solutions to the many challenges faced by product development professionals. Common hurdles in each step of the product lifecycle are discussed during the conference, along with corresponding strategic measures that can be put into place in order to anticipate and overcome them to secure continued product success.

This year’s conference is scheduled for September 18th and 19th in Chicago at the Warwick Allerton Hotel. It will be particularly interesting, highlighting the impact of an evolving healthcare market on innovation and product development—from healthcare reforms causing continued pricing and funding pressures, to barriers put in place by the FDA as the agency looks for “Total Product Lifecycle” plans from manufacturers. We believe the conference will surely enable product managers and executives with the tools required to assist in decision-making and competitive analysis for products throughout the industry.

What do you hope to gain from the conference? What burning questions do you need answered when you attend regarding the early phases of the new product development process and product management? We would love to hear your thoughts. Please contact Mary Drotar at either [email protected] or 312.212.3144.

To learn more about the conference, click here.

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