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Is the Product Management Role Marginalized in Your Organization?

Even though product management is one of the most important positions within product development, it is often marginalized. The product management role is even more important in today’s turbulent environment. There are many types of change in the external environment that can impact product development by altering customer needs, introducing new technologies, and changing the…
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Fix the process and culture will follow

Over the years, I had clients that complained about their culture, and were looking for a quick fix. I sounded like a broken record but my usual answer was; “Fix the process and an improved culture will follow.” …
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The Product Development Pipeline: Shifting the Bubble

Part of product development is establishing a pipeline of projects that ensure a steady supply of new products delivered over time. Often the pipeline gets clogged, slowing down the delivery of new products. In the short case study below, we discuss one set of solutions to unclog a pipeline. Product Development Case Study Case Study…
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NPD-bytes™ Video: Potential inefficiencies of the phased and gated process (4:25)

This NPD-byte™ will share a case study on the potential inefficiencies of the phased and gated process and the importance of resolving project risks early in the project Our firm was brought into a company that was encountering product development process issues.  Some of the issues included, missing delivery dates,  missing organic growth revenue goals…
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It’s a Value Proposition…Handle With Care

  We recently asked a project team to describe the value proposition for their new product. From the broad range of responses we received, it was obvious that team members differed substantially in their definition of what constitutes a value proposition. This seemed to reflect variations in the term’s common usage, which at one end…
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Medical Device Reimbursement Lessons Learned: Up in Smoke

Your reimbursement strategy can have a critical impact on your medical device success and your company. Reimbursement is different from approvals by the FDA or another regulatory agency/notified body. Approvals by a payer such as Centers for Medicare and Medicaid Services (CMS) allows you to be reimbursed for the product. While the approvals by regulatory…
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Link Strategy to P3: Pipeline, Process, Portfolio

We have encountered companies struggling with the implementation of their strategies because there is no clear linkage between strategy and execution. The approach we have seen work best includes linkages between strategies and the design and implementation of the P3  (pipeline, product development process, and portfolio management system). PIPELINE New-product ideas are identified and vetted during…
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Roadmaps: Creating a path to successful products and technology

Roadmapping is a tool that can be used for planning and depicting your new product and technology acquisition strategies. The output of a product-technology roadmapping exercise is a roadmap that displays market and business needs over time, along with the products, technologies and other resources required to meet those needs. In “Customizing Roadmapping” Phaal, et…
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