Are customers uncertain about buying your products?
As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can…
Common Problems
Overcoming the Fear of Making a Mistake
As consultants, one trait we see is the need for managers and leaders to decide. Consequently, several issues occur because…
The Battles between Product Management and Engineering
It is not unusual for organizations to experience some battle/disagreement between product management (a.k.a. upstream marketing/marketing) and engineering. The tension…
Building Adaptability Into Your Product Development Process
A recent Harvard Business Review issue (May-June 2018), was devoted to the importance of creating a flexible organization. This is…
Product Risk Framework Eradicates Product Risk and Uncertainty
The Co-founders of Strategy 2 Market® and the Product Risk Framework™, Mary Drotar and Kathy Morrissey, have witnessed a plethora…
How to Identify and Manage Product Development Risk
Project risks come in many different forms, from those the project team anticipates to the ones they discover when an…
Does Your Product Development Process Make you Anxious?
Is your product development process keeping you up at night? Has it become heavy, taking too much time? Are you…
5 tactics for dealing with office politics
I recently rediscovered an article that reminded me of why “office politics” exists: it comes down to Powerlessness.
Fix the process and culture will follow
Over the years, I had clients that complained about their culture, and were looking for a quick fix. I sounded…