s2m Forum


Battles between Marketing and Engineering

It is not unusual to see a battle between marketing and engineering when it comes to product development. This conflict needs to be addressed because it translates into wasted project cost, time, resources and a culture of mistrust. This is a must read blog post, by Mary Drotar of Strategy 2 Market, published on the…
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Can an established organization act like a startup? No.

Established organizations can’t be entrepreneurial, but an alternative is experimentation….
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