s2m Forum


Creating Your Value Proposition

Client Question: How can I get information to determine the resonating focus of a value proposition? Answer: Getting a really good understanding of customer needs requires some market research, and that can be hard for companies selling to businesses that have a limited pool of actual and potential customers. If the segments you want to…
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Mind Mapping for Generating New Product Requirements

According to Wikipedia, “Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid to studying and organizing information, solving problems, making decisions, and writing. …… Mind maps are, by definition, a graphical method of taking notes.” Mind Maps can be used to organize customer requirements during the conceptual stage of…
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