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Are the best product ideas internally or externally developed?

A burning question from our clients:  Do we get better product ideas from internal professionals, such as engineers, designers, marketers and product management, or from external sources? (Poetz and Schreier 2012)[i], reviewed past academic literature and conducted a study to answer this  question. Arguments range from “A truly creative product idea is outside the scope…
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Should you outsource your idea generation?

Are you at a fork in the road?  Should you be outsourcing your idea generation or using your internal resources? Much attention is being paid to crowdsourced innovation, innovation contests, and innovation tournaments. The idea is to use the power of crowds to generate lots of ideas. The best ideas will rise to the top…
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Link Strategy to P3: Pipeline, Process, Portfolio

We have encountered companies struggling with the implementation of their strategies because there is no clear linkage between strategy and execution. The approach we have seen work best includes linkages between strategies and the design and implementation of the P3  (pipeline, product development process, and portfolio management system). PIPELINE New-product ideas are identified and vetted during…
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