s2m Forum


Are the best product ideas internally or externally developed?

A burning question from our clients:  Do we get better product ideas from internal professionals, such as engineers, designers, marketers and product management, or from external sources? (Poetz and Schreier 2012)[i], reviewed past academic literature and conducted a study to answer this  question. Arguments range from “A truly creative product idea is outside the scope…
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Should you outsource your idea generation?

Are you at a fork in the road?  Should you be outsourcing your idea generation or using your internal resources? Much attention is being paid to crowdsourced innovation, innovation contests, and innovation tournaments. The idea is to use the power of crowds to generate lots of ideas. The best ideas will rise to the top…
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