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Wei Liu wins the UIC-PDMA PhD Dissertation Competition Award

Wei Liu, a second year PhD student from the University of Cambridge, won the Overall Prize of PDMA-UIC Dissertation Competition Award sponsored by the Strategy2Market. Her doctoral research seeks to understand the innovative mechanisms for designing with customers in new product development (NPD), and how can companies design with customers in developing products through the…
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Strategy 2 Market is a sponsor of the 2014 PDMA-UIC Innovation Doctoral Consortium

Strategy 2 Market is sponsoring the PDMA-UIC Innovation Doctoral Consortium.  It is intended to build community among young NPD-innovation researchers, networked to and supported by senior scholars and the PDMA. The consortium will provide practical guidance and mentorship to young researchers so that they can enjoy more productive careers and strengthen their interest in and skills…
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