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Why Traditional Strategy Does Not Win

Many firms are experiencing the limitations of traditional approaches to strategy as their businesses change due to new technologies, new global competitors, the creation of whole new industries and changing customer needs. Some of the symptoms include:…
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5 of the Biggest Fears and How to Overcome Them

As consultants, one trait we see is the inability of managers and leaders to make a decision. Consequently, a number of issues occur because of a manager’s indecision. For example, a project continues to fester in development, and everyone knows it should be killed but no one wants to make that final decision. Why does…
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Product Development New Year’s Resolution: Get a Strategy

How do you realize the New Year’s resolution of implementing a well-defined strategic framework? Read more…
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How good platforms give your product a competitive advantage

Good platforms give your products a competitive advantage in cost, speed, uniformity and other benefits. This post explains how….
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Got a Technology Strategy?

Technology is another one of those nebulous terms that are hard to pin down.  You may immediately think of sciences in the laboratory.  But technology is the application of science.  The key feature of science is that it is systematized.  There is a body of knowledge, processes, and rules about how something behaves. “Technology is…
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Strategy: One Direction

  Strategy is more of an art than a science. What companies need is a way to structure thinking and analysis, come to a decision on what to do, and then communicate the strategy in order to mobilize the organization to execute it. We wrote a mini eBook outlining the s2m Strategic Framework™   This framework…
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What IS an Innovation Strategy

To innovate is … To find new ways of doing things in order to create new value for the customer and/or the company New value means … For the customer, better performance, more convenience, lower cost or new benefits  For the company, potential for new revenue, new cost savings or new opportunities Innovation strategy defines…
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Link Strategy to P3: Pipeline, Process, Portfolio

We have encountered companies struggling with the implementation of their strategies because there is no clear linkage between strategy and execution. The approach we have seen work best includes linkages between strategies and the design and implementation of the P3  (pipeline, product development process, and portfolio management system). PIPELINE New-product ideas are identified and vetted during…
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NPD-bytes™ Video: What is a multi-level product roadmap? (3:09)

You not only learn the basics and benefits of product roadmaps in this NPD-byte, but you also learn how to develop a multi-level product roadmap.  Multi-level product roadmaps build a connection between Market Need, Products, Technology and other resources to help identify any inconsistencies or gaps. http://youtu.be/TfeFv-wBeOc Strategy 2 Market helps companies increase growth and decrease product development complexity. www.strategy2market.com For more…
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Why Product Managers are worth their weight in gold

Part 1: Product Managers Gold Series – Setting Strategic Direction This is Part 1 of a series of articles we will publish on the role of the Product Manager within the new product development process. A Product Manager plays one of the most valuable roles within your organization: managing the ongoing profitability and viability of…
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