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When Disciplines Don’t Mix

This article discusses working together as a cross-functional team….
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Product Management Master Class: Innovator’s Guide to Strategy Webinar Starts this Friday

  As a Product Manager, is this happening to you?  Lack of agreement on innovation priorities Misalignment between business strategies and product strategies, or no strategies at all Conflicting priorities between departments We frequently hear about the frustrations described above, and they are often symptomatic of the lack of a well thought out strategy guiding…
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4 Product Strategy Insights… and Why You Should Care

Development of product strategies should be an ongoing, collaborative bi-directional effort between senior management and product management. Senior management sets the overall direction through the enterprise and business unit strategies. As the product strategies are developed and executed, they can affect the business unit strategies and the enterprise strategies. They also need to be reviewed…
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Product Managers a.k.a. New Product Development Experts

Product Management responsibilities are immense. Responsibilities include, but are not limited to life cycle management, P&L oversight, market research, segmentation, competitive analysis, pricing, launch strategies, marketing plans and sales force motivation. Recently, I had an interesting conversation with a Senior Product Manager and we discussed the changing roles and responsibilities of his position. He no…
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Why Product Managers are worth their weight in gold

A true Product Manager plays one of the most valuable roles within your organization: managing the ongoing profitability and viability of a valuable product/category. This very broad and critical charge requires attention to specific responsibilities requiring a particular set of skills and talents. This article will focus on the responsibilities of a Product Manager as…
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Only 15-20% of employees actually get it: Memorable moments at the Lean Startup conference

A couple of members of our firm, Strategy 2 Market, attended the annual Lean Startup conference in San Francisco last week (See Additional Info at the bottom of this post for an explanation of the Lean Startup movement.) One of the speakers, Cory Nelson of GE, estimated only 15-20% of all employees across the company…
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Beyond the Risk Management File

When we work with medical device companies we find that the Risk Management File (required by regulatory bodies and specific to user and patient safety) is integrated into the product development process. However, project risk is often ignored or is a one-off risk exercise that is rarely revisited throughout the project.  If you don’t manage…
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An expensive lesson: Not measuring project risk upfront

Our firm was brought into a company that encountered product development process issues. Some of the symptoms included missing delivery dates, missing organic growth revenue goals and just general dissatisfaction with the overall process from the perspective of executive management and the project team members. One of the many gate meetings we attended illustrates the potential inefficiencies of…
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Where is the bull in your product development process? Part of ‘In the trenches of New Product Development’ series

How good are your assumptions? After many years of designing and implementing phased and gated systems we have continuously tried to improve upon this approach. More recently, we have been getting ‘push back’ from some of our clients on a ‘better way’, of getting products to market quicker. And as a result, over the last…
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Updated: In the trenches of new product development: Gate Meetings

In the trenches of new product development: Gate Meetings “How to manage your gate meetings, and get to the right project decisions”   Written by: Mary Drotar and Kathy Morrissey, Partners and co-founders of Strategy 2 Market Watch the video Phased and gated decision making is the lifeline of your project’s bottom line. During new…
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