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The Product Development Pipeline: Shifting the Bubble

Part of product development is establishing a pipeline of projects that ensure a steady supply of new products delivered over time. Often the pipeline gets clogged, slowing down the delivery of new products. In the short case study below, we discuss one set of solutions to unclog a pipeline. Product Development Case Study Case Study…
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Product Management Master Class: Innovator’s Guide to Strategy Webinar Starts this Friday

  As a Product Manager, is this happening to you?  Lack of agreement on innovation priorities Misalignment between business strategies and product strategies, or no strategies at all Conflicting priorities between departments We frequently hear about the frustrations described above, and they are often symptomatic of the lack of a well thought out strategy guiding…
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4 Product Strategy Insights… and Why You Should Care

Development of product strategies should be an ongoing, collaborative bi-directional effort between senior management and product management. Senior management sets the overall direction through the enterprise and business unit strategies. As the product strategies are developed and executed, they can affect the business unit strategies and the enterprise strategies. They also need to be reviewed…
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Tailoring Medical Device Product Development

My medical device company has a single process for product development and design controls, regardless of the countries of launch, device classification, or risk. Question: How can the product development process be customized for each project without compromising design control? Answer: First, it is important that an organization have a single process for all its…
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What IS an Innovation Strategy

To innovate is … To find new ways of doing things in order to create new value for the customer and/or the company New value means … For the customer, better performance, more convenience, lower cost or new benefits  For the company, potential for new revenue, new cost savings or new opportunities Innovation strategy defines…
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Link Strategy to P3: Pipeline, Process, Portfolio

We have encountered companies struggling with the implementation of their strategies because there is no clear linkage between strategy and execution. The approach we have seen work best includes linkages between strategies and the design and implementation of the P3  (pipeline, product development process, and portfolio management system). PIPELINE New-product ideas are identified and vetted during…
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Product Managers a.k.a. New Product Development Experts

Product Management responsibilities are immense. Responsibilities include, but are not limited to life cycle management, P&L oversight, market research, segmentation, competitive analysis, pricing, launch strategies, marketing plans and sales force motivation. Recently, I had an interesting conversation with a Senior Product Manager and we discussed the changing roles and responsibilities of his position. He no…
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NPD-bytes™ Video: What is a multi-level product roadmap? (3:09)

You not only learn the basics and benefits of product roadmaps in this NPD-byte, but you also learn how to develop a multi-level product roadmap.  Multi-level product roadmaps build a connection between Market Need, Products, Technology and other resources to help identify any inconsistencies or gaps. http://youtu.be/TfeFv-wBeOc Strategy 2 Market helps companies increase growth and decrease product development complexity. www.strategy2market.com For more…
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Why Product Managers are worth their weight in gold

Part 1: Product Managers Gold Series – Setting Strategic Direction This is Part 1 of a series of articles we will publish on the role of the Product Manager within the new product development process. A Product Manager plays one of the most valuable roles within your organization: managing the ongoing profitability and viability of…
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