s2m Forum


Why Traditional Strategy Does Not Win

Many firms are experiencing the limitations of traditional approaches to strategy as their businesses change due to new technologies, new global competitors, the creation of whole new industries and changing customer needs. Some of the symptoms include:…
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Should you outsource your idea generation?

Are you at a fork in the road?  Should you be outsourcing your idea generation or using your internal resources? Much attention is being paid to crowdsourced innovation, innovation contests, and innovation tournaments. The idea is to use the power of crowds to generate lots of ideas. The best ideas will rise to the top…
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How good platforms give your product a competitive advantage

Good platforms give your products a competitive advantage in cost, speed, uniformity and other benefits. This post explains how….
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Product Management Master Class: Innovator’s Guide to Strategy Webinar Starts this Friday

  As a Product Manager, is this happening to you?  Lack of agreement on innovation priorities Misalignment between business strategies and product strategies, or no strategies at all Conflicting priorities between departments We frequently hear about the frustrations described above, and they are often symptomatic of the lack of a well thought out strategy guiding…
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4 Product Strategy Insights… and Why You Should Care

Development of product strategies should be an ongoing, collaborative bi-directional effort between senior management and product management. Senior management sets the overall direction through the enterprise and business unit strategies. As the product strategies are developed and executed, they can affect the business unit strategies and the enterprise strategies. They also need to be reviewed…
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Tailoring Medical Device Product Development

My medical device company has a single process for product development and design controls, regardless of the countries of launch, device classification, or risk. Question: How can the product development process be customized for each project without compromising design control? Answer: First, it is important that an organization have a single process for all its…
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What IS an Innovation Strategy

To innovate is … To find new ways of doing things in order to create new value for the customer and/or the company New value means … For the customer, better performance, more convenience, lower cost or new benefits  For the company, potential for new revenue, new cost savings or new opportunities Innovation strategy defines…
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Product Managers a.k.a. New Product Development Experts

Product Management responsibilities are immense. Responsibilities include, but are not limited to life cycle management, P&L oversight, market research, segmentation, competitive analysis, pricing, launch strategies, marketing plans and sales force motivation. Recently, I had an interesting conversation with a Senior Product Manager and we discussed the changing roles and responsibilities of his position. He no…
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Switching Gears to an Organic Growth Strategy

A little background…Virtually every department in an organization is touched by product development, meaning that multiple people, functions, processes and infrastructures must be coordinated. As a result, product development is complex and needs to be managed as a system. When consulting with our clients, Strategy 2 Market (s2m) treats product development as a system, integrating…
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NPD-bytes™ Video: What is a multi-level product roadmap? (3:09)

You not only learn the basics and benefits of product roadmaps in this NPD-byte, but you also learn how to develop a multi-level product roadmap.  Multi-level product roadmaps build a connection between Market Need, Products, Technology and other resources to help identify any inconsistencies or gaps. Strategy 2 Market helps companies increase growth and decrease product development complexity. For more…
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