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Why Usability Testing Matters for Medical Devices

Some medical device product development teams skip usability testing when developing new products.  Reasons include, ‘it takes too long’ or ‘we already know how the product is going to be used’ or ‘we’ll test usability during design validation’.  User feedback is frequently collected by showing mock-ups or through structured data collection, as opposed to usability…
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Act Like A Chef When Developing Products

In product development, as in a professional kitchen, experimentation and exploration are integral to creating a new recipe. It’s hard to predict what will happen so the product development process has to adapt….
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Why You Should Use Prototypes

Why Use Prototypes Why do you use prototypes? To better understand the customer? To determine whether the technology works? To see whether your product concept is manufacturable? All of these are valid reasons to use prototypes during product development.  However, sometimes companies wait until late in development to collect feedback.  They often think the prototype…
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Hurry up and WAIT – Pitfalls of the Phased and Gated Process

A phased-and-gated process suffers from speed issues, read on to learn more. ……
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Creating Your Value Proposition

Client Question: How can I get information to determine the resonating focus of a value proposition? Answer: Getting a really good understanding of customer needs requires some market research, and that can be hard for companies selling to businesses that have a limited pool of actual and potential customers. If the segments you want to…
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Agile Methods in Medical Device Product Development

Medical device product development is different from other industries, so is it ok to use agile methods? …
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When can I start prototyping my medical device?

Question: When can prototyping begin in medical device product development? Some of my colleagues say I can’t use prototypes until I am under design controls and have all my design inputs defined. On the other hand, I can’t generate my design inputs until I use prototypes to better understand the user and the problem I’m…
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