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Battles between Marketing and Engineering

It is not unusual to see a battle between marketing and engineering when it comes to product development. This conflict needs to be addressed because it translates into wasted project cost, time, resources and a culture of mistrust. This is a must read blog post, by Mary Drotar of Strategy 2 Market, published on the…
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What does decentralized decision-making really look like?

Does decentralized decision-making mean leaders are out of a job? No, definitely not. As a leader, it is your responsibility … Read more…
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When Disciplines Don’t Mix

This article discusses working together as a cross-functional team….
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When Expertise Trumps Authority

Decentralized decision making can speed product development, as well as, improve adaptability and ability to react to market changes….
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4 Product Strategy Insights… and Why You Should Care

Development of product strategies should be an ongoing, collaborative bi-directional effort between senior management and product management. Senior management sets the overall direction through the enterprise and business unit strategies. As the product strategies are developed and executed, they can affect the business unit strategies and the enterprise strategies. They also need to be reviewed…
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Link Strategy to P3: Pipeline, Process, Portfolio

We have encountered companies struggling with the implementation of their strategies because there is no clear linkage between strategy and execution. The approach we have seen work best includes linkages between strategies and the design and implementation of the P3  (pipeline, product development process, and portfolio management system). PIPELINE New-product ideas are identified and vetted during…
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Product Managers a.k.a. New Product Development Experts

Product Management responsibilities are immense. Responsibilities include, but are not limited to life cycle management, P&L oversight, market research, segmentation, competitive analysis, pricing, launch strategies, marketing plans and sales force motivation. Recently, I had an interesting conversation with a Senior Product Manager and we discussed the changing roles and responsibilities of his position. He no…
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Expectations of the Executive Team in Pipeline Management

Over the many years of working in product development, we have encountered many obstacles with managing the appropriate number of projects with the available resources. The inability to marry the appropriate number of projects with the available resources leads to: Delays in projects being delivered to the marketplace Slow to respond to new opportunities Too…
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