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Creating Your Value Proposition

Client Question: How can I get information to determine the resonating focus of a value proposition? Answer: Getting a really good understanding of customer needs requires some market research, and that can be hard for companies selling to businesses that have a limited pool of actual and potential customers. If the segments you want to…
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Manufacturing Industry Update

Last week we attended the Annual Manufacturing & Distribution Executive Summit organized by McGladrey, an assurance, tax and consulting firm. The event opened with a presentation of results from McGladrey’s 2012 Manufacturing & Distribution Monitor Report by Karen Kurek, National Manufacturing & Distribution Practice Leader. This is a survey of 924 manufacturers and distributors in…
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