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Fix the process and culture will follow

Over the years, I had clients that complained about their culture, and were looking for a quick fix. I sounded like a broken record but my usual answer was; “Fix the process and an improved culture will follow.” …
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4 Product Strategy Insights… and Why You Should Care

Development of product strategies should be an ongoing, collaborative bi-directional effort between senior management and product management. Senior management sets the overall direction through the enterprise and business unit strategies. As the product strategies are developed and executed, they can affect the business unit strategies and the enterprise strategies. They also need to be reviewed…
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What IS an Innovation Strategy

To innovate is … To find new ways of doing things in order to create new value for the customer and/or the company New value means … For the customer, better performance, more convenience, lower cost or new benefits  For the company, potential for new revenue, new cost savings or new opportunities Innovation strategy defines…
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Link Strategy to P3: Pipeline, Process, Portfolio

We have encountered companies struggling with the implementation of their strategies because there is no clear linkage between strategy and execution. The approach we have seen work best includes linkages between strategies and the design and implementation of the P3  (pipeline, product development process, and portfolio management system). PIPELINE New-product ideas are identified and vetted during…
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NPD-bytes™ Video: What is a multi-level product roadmap? (3:09)

You not only learn the basics and benefits of product roadmaps in this NPD-byte, but you also learn how to develop a multi-level product roadmap.  Multi-level product roadmaps build a connection between Market Need, Products, Technology and other resources to help identify any inconsistencies or gaps. http://youtu.be/TfeFv-wBeOc Strategy 2 Market helps companies increase growth and decrease product development complexity. www.strategy2market.com For more…
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A new offering from Strategy 2 Market – Technology Strategy Management

Businesses often have a reasonably articulated strategy for their product development projects. However, effective Technology Management often takes a back seat. Companies should consider a strategic approach to the development of technologies to position themselves adequately for short and long term competitiveness. A good technology strategy incorporates a good mix of technology development efforts, technology…
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Why Product Managers are worth their weight in gold

Part 1: Product Managers Gold Series – Setting Strategic Direction This is Part 1 of a series of articles we will publish on the role of the Product Manager within the new product development process. A Product Manager plays one of the most valuable roles within your organization: managing the ongoing profitability and viability of…
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You’ve Gotta Have Strategic Focus

Having a product strategy is a crucial need for all businesses, but the process of creating a product strategy can create great angst. A product strategy lays out the role and goals of new product development, the kinds of products to be focused on, the resources to be allocated to new product development and a…
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