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Is the Product Management Role Marginalized in Your Organization?

Even though product management is one of the most important positions within product development, it is often marginalized. The product management role is even more important in today’s turbulent environment. There are many types of change in the external environment that can impact product development by altering customer needs, introducing new technologies, and changing the…
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Why Traditional Strategy Does Not Win

Many firms are experiencing the limitations of traditional approaches to strategy as their businesses change due to new technologies, new global competitors, the creation of whole new industries and changing customer needs. Some of the symptoms include:…
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Is There Customer Uncertainty About Buying Your Products?

As a marketer, it is imperative to reduce any uncertainty customers may feel about buying your product. Customer uncertainty can take the form of needing more information, not having enough experience with your product, or not enough evidence to assure them that it will perform as desired. Customer uncertainty contributes to indecision on trying or purchasing your product. There are different avenues that a marketer can take in order to reduce this uncertainty……
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The Different Flavors of Experimentation

Learn more about exploratory and hypothesis-testing experimentation for product development…
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Dealing with Uncertainty in Product Development

One of the defining characteristics of product development is making decisions and judgments, in the face of uncertainty. Exploratory Product Development (ExPD) is based on the premise of reducing risks and uncertainty. We’re defining uncertainty as having imperfect or limited knowledge about something, resulting in the potential for surprise or unpredictability in the future. You’ll…
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Strategy and Uncertainty

Does your strategy handle the uncertainty and complexity of today’s markets? …
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Act Like A Chef When Developing Products

In product development, as in a professional kitchen, experimentation and exploration are integral to creating a new recipe. It’s hard to predict what will happen so the product development process has to adapt….
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Do it early, and do it often… A Project Manager’s Survival Guide to Risk Management

  You feel really good about the project. Management agrees with the scope, your cross-functional team helped build the project schedule which meets your required delivery date, your risk management document captures all your known risks and you have mitigation plans defined. You’re prepared for anything that could happen on your project, right? In these matters…
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