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Creating Your Value Proposition

Client Question: How can I get information to determine the resonating focus of a value proposition? Answer: Getting a really good understanding of customer needs requires some market research, and that can be hard for companies selling to businesses that have a limited pool of actual and potential customers. If the segments you want to…
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It’s a Value Proposition…Handle With Care

  We recently asked a project team to describe the value proposition for their new product. From the broad range of responses we received, it was obvious that team members differed substantially in their definition of what constitutes a value proposition. This seemed to reflect variations in the term’s common usage, which at one end…
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Show the Benefits of Medical Devices Using Health Economics

Integrating Health Economics into Medical Device Product Development Healthcare costs continue to rise at rates higher than inflation.  Payers, such as Centers for Medicare and Medicaid Services (CMS), insurance carriers, and even provider purchasing organizations (e.g., a hospital purchasing group), need to control their costs; while users want the latest technology.  Before adopting new technologies…
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