software tools

Software Tools

Product Risk Framework®: Business Intelligence SW for Product Developers

The Product Risk Framework (PRF) helps your product development team identify, manage, evaluate and track the reduction of product development uncertainty and risks. Predictive Analytics/Artificial Intelligence is incorporated into the tool to help project teams make better product development decisions.

Mary and Kathy, co-founders of Strategy 2 Market, received an NSF STEM I-Corp Grant for the PRF. A requirement of the NSF STEM I-Corp Grant was to understand how companies currently cope with uncertainty and risk in product development. This grant is sponsored by the University of Chicago and supported with funding from the NSF.


The PRF was designed based on the NSF grant findings; including input from at least 75 innovation leaders and end-users across different disciplines, ranks, and industries.

The PRF is a secure, web-based tool hosted in data centers located and operated in the United States. The software platform is audited and certified regularly, including ISO 27001/27017/27018, SOC 1/2/3 and DOD IL 2/4. Our software is developed locally in Madison, WI.

Contact Mary for more information or visit our Product Risk Framework site.



PLAYBOOK delivers Lean and Agile New Product Development project execution software that empowers teams to increase performance and speed to market while delivering higher quality products.

After many years of consulting across dozens of organizations, the Founders had refined a new product development system that reduced development timelines by 50%. Their customers loved it but kept asking for software to support it. Because the methods were a unique combination derived from Lean, Agile, Flow and Theory of Constraints, there were no existing software tools that would work, so they created it themselves. Game-changing PLAYBOOK was born.

PLAYBOOK has been implemented in diverse industries from medical devices to aerospace and has been proven to cut project timelines by up to 50%.