product innovation blog

Big, Complex Systems Require Trial and Error


From TED Talks: Tim Hartford on “Trial, Error and the God Complex”

More on the idea of “Invent, Test. Iterate.”

Tim Hartford argues that it is impossible to know the right answer when big, complex systems are involved. So don’t assume you can deduce the right answer. Use systematic trial and error to hone in on successful innovations.

See the video

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