To find new ways of doing things in order to create new value for the customer and/or the company
For the customer, better performance, more convenience, lower cost or new benefits For the company, potential for new revenue, new cost savings or new opportunities
How the company makes sure it is positioned and has the infrastructure in place to systematically produce the desired innovations
Without an innovation strategy, innovations result from uncoordinated, individual efforts and one-off ideas. Innovation strategy greatly improves the chances of successful innovation.
Unique to each organization due to business strategy and business model, but primarily due to each organization’s unique history and present situation.
THE BOTTOM LINE:
Strategy 2 Market helps companies increase growth and decrease product development complexity. www.strategy2market.com
For more information or to speak with one of our consultants, please contact Mary Drotar at 312-212-3144 or [email protected]
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