product innovation blog

What should Dan Brown do?


My friend, Dan Brown the creator of the Bionic Wrench and Professor at the School of Engineering at Northwestern University got some bad news from Sears. The Bionic Wrench has been copied by Craftsman, potentially infringing on the patent. Sears has replaced the Bionic Wrench with its Craftsman version. Dan Brown has pioneered the Bionic Wrench as an American Made product but now it is competing against a cheaper Craftsman version from China. Read this NY Times article for more information:

Unfortunately, disputes like this happen and it is hard for an independent or smaller company to defend themselves. What do you think Dan should do?

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